Articles
Thoughts on behavioral systems, product strategy, and building products that drive sustainable growth.
The thousand-foot gap
I've spent years inside teams that were talented, well-funded, and genuinely committed to building good products. And I kept seeing the same thing happen
The missing architecture
There's a layer between strategy and execution that most teams don't have language for — let alone a practice around.
The science behind behavioral architecture
Psychology has already mapped the patterns of human behavior. The science exists — we just don't build with it.
Why I started Pierce/Co.
I see an opportunity. Not a narrow market gap or a clever positioning play — something more structural. Four converging shifts that make this the right moment.