Services
Six fixed-scope behavioral systems engagements for product and business leaders.
Six ways to close the gap between intent and behavior.
Pierce/Co. is a behavioral systems consultancy. We help product and business leaders design the systems that shape how customers decide, act, and stay. Our work spans six services — each one a fixed-scope engagement, priced upfront, built to ship something durable.
Every Pierce/Co. engagement starts with the same question: what behavior are you trying to produce, and what's currently in the way? From there, the right service depends on where the gap is — in how buyers perceive you, how your product guides them, how your team is organized to deliver, or how your design system reinforces (or undermines) the experience.
If you're not sure which service fits, the Behavioral Audit is usually the right starting point. It's the diagnostic engagement that surfaces which of the other services will produce the most leverage for your business.
Behavioral Audit
A four-week diagnostic that scores your business on nine behavioral levers driving buyer decisions.
The Behavioral Audit is Pierce/Co.'s flagship engagement, delivered through our productized platform, ENARGEA. We evaluate how growth-stage SaaS companies are perceived by their buyers — across nine categories spanning clarity, credibility, perceived value, and decision friction — and produce an interactive scorecard with prioritized recommendations.
This is the right starting point for most teams. It identifies which behavioral systems are working, which are leaking revenue, and where the highest-leverage interventions live.
Product, growth, and marketing leaders at B2B SaaS and Retail companies. Other verticals considered case-by-case as our evidence base expands.
Product & Growth Strategy
Identify the behavioral levers that move your core metrics — acquisition, activation, retention, monetization — so growth becomes structural rather than tactical.
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Most growth work optimizes individual surfaces: a landing page, an onboarding flow, a pricing tier. We work one level up. We map how behavioral decisions chain across the funnel, identify where the system is producing the wrong outcomes, and design the interventions that change behavior at the structural level.
The output is a growth strategy your team can execute against — not a slide deck of recommendations, but a sequenced plan with clear behavioral hypotheses, success metrics, and implementation guidance.
Product and growth leaders who've run the standard playbooks (A/B tests, funnel optimization, pricing experiments) and hit diminishing returns. Teams that need to step back and rethink the system, not just tune it.
Brand & Perceived Value Design
Align what your brand promises with what your product delivers, so customers experience the value you intend.
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When the brand and the product send different signals, customers do the math and conclude you're overpriced. Brand & Perceived Value Design is the work of closing that gap — making sure the messaging, positioning, pricing, and product experience all reinforce the same perception.
This is not a rebrand. It's a systems engagement focused on the specific moments where perceived value is being formed or eroded, and the changes needed to make those moments land the way you want.
Companies whose pricing is under pressure, whose positioning feels generic, or whose brand has drifted from the actual product experience. Common trigger: a competitor with a weaker product is winning deals on perceived value.
Product & Experience Design
Architect products and services that guide the right behaviors, reduce friction, and make value obvious.
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This is hands-on product design work, applied through a behavioral lens. We design flows, interfaces, and interactions that make the desired user behavior the path of least resistance — and that make the value of taking that path immediately legible.
Engagements typically focus on specific product surfaces where behavior matters most: onboarding, key activation moments, upgrade flows, retention triggers. We work alongside your existing design and engineering teams or independently, depending on what you need.
Product teams shipping new surfaces or redesigning critical flows, where the cost of getting the behavioral design wrong is high. Especially relevant for products with complex onboarding or non-obvious value props.
Behavior-Focused Workshops
Align your team around shared behavioral outcomes so cross-functional work stops fragmenting.
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When product, growth, design, and leadership are optimizing for different metrics, the customer experience fragments — even if every team is doing good work in isolation. Our workshops give cross-functional teams a shared framework for thinking about behavior, a common vocabulary for talking about it, and a working session to align incentives and KPIs around the outcomes that actually matter.
Workshops run one to three days, on-site or remote, and produce concrete artifacts: aligned KPIs, a behavioral systems map, and a working agreement for how the team will collaborate going forward.
Leadership teams that recognize cross-functional misalignment is producing fragmented experiences and want to fix it at the team level, not just the org chart level.
Design Systems & Pattern Libraries
Build the component library, token structure, and documentation your team needs to ship consistently as you scale.
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Design systems are the layer where behavioral consistency either compounds or collapses. We build design systems that give your team a shared language for the product — consistent components, clear rules, and the foundation to move faster as you scale. We work at three levels depending on what you need: a Figma design system, a coded component library, or an integrated Claude Skill that makes your system queryable by AI.
This is one of our most active engagement types and frequently the right next step after a Behavioral Audit surfaces consistency issues across product surfaces.
Early-stage and growth-stage teams that are done duct-taping it together — onboarding their first full-time designer, preparing for a funding round, or tired of inconsistency slowing them down.
The same shape, every engagement.
Every Pierce/Co. engagement follows the same shape, regardless of which service.
Questions we get asked.
Not sure which service fits? Start with a conversation.
If you're navigating a behavioral systems challenge and want to explore whether Pierce/Co. is the right fit, the fastest way to start is a short scoping conversation. No prep required, no commitment expected.
A new model for strategic decision making
Four weeks. Transparent pricing. Behavior you can track.
Customer behavior, made undeniable.
Built by Pierce/Co. to stop static deliverables.