Pierce & Co.
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// Services

Behavioral Audit

Pierce/Co.'s flagship diagnostic, delivered through the Enargea platform.

// 01 Overview

The diagnostic engagement that explains your metrics.

Enargea

The Behavioral Audit is Pierce/Co.'s flagship service — a consultant-led diagnostic that scores your business across nine behavioral dimensions and seven core systems, then surfaces a hypothesis for what's producing your current outcomes. It is delivered through our productized platform, Enargea, where the full methodology, scoring framework, and reserve flow live.

This page explains how the Behavioral Audit fits into Pierce/Co.'s broader work and what to expect when an audit becomes the starting point for a longer engagement. For the detailed product walkthrough, scoring methodology, and pricing, visit enargea.ai.

Enargea platform overview
// 02 Why we built it

Replace the guess with evidence.

Most consulting engagements begin with a guess. A team senses that something is off — pricing is under pressure, conversion has stalled, the brand isn't landing the way it should — and brings in outside help to fix the symptom. The engagement scopes around the assumed problem. Sometimes the diagnosis is right. Often it isn't.

The Behavioral Audit was built to replace that guess with evidence. Instead of starting with a scoped intervention, we start with a structured diagnostic that evaluates the behavioral systems already shaping how your buyers perceive, decide, and act — and surfaces which of those systems are producing the wrong outcomes.

It's the engagement we recommend most teams start with, because the answer to "what should we fix first?" is almost always different from what the team assumed walking in.

// 03 How it fits

How the audit fits into our broader work.

The Behavioral Audit is designed to do two things at once: deliver standalone value as a diagnostic, and identify the highest-leverage next engagement when one is warranted.

The standalone deliverable is the audit itself — the scored evaluation, the interactive platform, and the diagnostic hypotheses. Many teams take that output and execute against it internally without further engagement from us. That's a successful outcome.

When the audit surfaces gaps that warrant deeper work, the natural next engagements are usually one of the other Pierce/Co. services:

Brand & Perceived Value Design →
A perceived value misalignment surfaces in the audit
Product & Growth Strategy →
The audit identifies structural growth leakage across the funnel
Product & Experience Design →
Key product surfaces are scored low on behavioral clarity
Behavior-Focused Workshops →
Cross-functional misalignment is producing inconsistent buyer signals
Design Systems & Pattern Libraries →
Pattern inconsistency is undermining behavioral coherence at the surface level

The audit is intentionally scoped as a diagnostic, not a sales motion for a larger engagement. The recommendations you receive are honest about what your team can execute internally versus what benefits from outside support — and we'll tell you when the answer is "you don't need us for this."

// 04 Two ways to engage

A scored diagnostic, or a full behavioral strategy.

The Behavioral Audit is available as a scored diagnostic on its own, or extended into a full behavioral strategy engagement.

Enargea

For Product, Growth, and Marketing Leaders.
$15k

See what your metrics have been trying to tell you. Connect what your buyers feel to exactly where it's coming from.

What you unlock
  • The story behind your metrics. Buyer behavior scored across nine dimensions and seven systems — see what your customers are feeling at every stage and where it's coming from.
  • Where the opportunity is. A synthesis of strengths, weaknesses, and opportunities plus hypotheses that challenge your assumptions and give your team a place to start.
  • A brainstorming engine that knows your business. Enargea AI helps you explore findings, stress test ideas, and build toward an action plan — scoped entirely to your data.
  • A diagnostic your whole team can explore. Share findings across product, marketing, and growth so the right conversations start immediately.

Delivered in 10 business days · Unlimited team seats

Get Started

Enargea + Behavioral Strategy

For Business Leaders and Executive Teams.
Custom

Everything in Enargea, plus the human layer that turns findings into a narrative you can lead with.

What you unlock
  • A deeper investigation. Pierce/Co. goes inside your product, pressure tests the hypotheses against your real goals, and surfaces what the scores alone can't tell you.
  • A prioritized path forward. Recommendations ranked by impact and effort, grouped into intelligent scenarios so your team knows exactly where to focus and in what order.
  • A narrative you can lead with. Walk into any leadership conversation — with your team, your board, or your CEO — knowing exactly where the business needs to focus and why.
  • A strategy that evolves with your business. Your scores stay live inside Enargea, your findings deepen over time, and your next move is always one conversation away.

Limited availability. Delivered in 4 weeks · Unlimited team seats

Reserve your spot
// 05 Who this is for

Leaders who have the numbers and want the why.

The Behavioral Audit is built for product, growth, and marketing leaders at B2B SaaS and Retail companies who already have the numbers and want to know what's behind them. The Behavioral Strategy tier is built for executive teams who need a prioritized action plan, not just a diagnosis.

Common signals it's the right starting point
  • Pricing is under more pressure than the product quality warrants
  • Conversion has stalled despite shipping improvements
  • A competitor with a weaker product is winning deals on perceived value
  • The brand and the product experience are sending different signals to buyers
  • Growth metrics are flat or declining without an obvious cause

Other verticals are considered case-by-case as our evidence base expands. The qualification detail is covered more thoroughly on enargea.ai.

// 06 Frequently asked questions

Questions we get asked.

No. The audit is a standalone engagement. Many teams take the recommendations and execute internally. We'll tell you honestly when that's the right path. Follow-on engagements happen when the audit surfaces work that genuinely benefits from outside support, not as a default.
The audit is the diagnostic layer. The other services are the interventions. When the audit surfaces a gap that needs structural work, the natural next step is usually one of the other five services — but the audit is scoped to deliver standalone value whether or not follow-on work happens.
Enargea is the productized platform that delivers the audit. Keeping the product on its own surface lets the audit be evaluated, reserved, and consumed independently — useful for buyers who are specifically looking for a behavioral diagnostic and don't need to evaluate a full consultancy first. Pierce/Co. and Enargea are the same firm; the separation is a buyer-experience decision.
Start with the audit alone if you want a clear diagnostic and have an internal team that can act on it. Start with audit plus Behavioral Strategy if you already know you'll need a prioritized action plan with deep-dive validation and scenario planning. Tier detail and pricing live on enargea.ai.
The reserve flow lives on enargea.ai. Every engagement begins with a brief intake to define product area and audit boundaries.
// 07 Start a Behavioral Audit

The full audit detail, methodology, and reserve flow live on Enargea.

Visit enargea.ai ↗
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