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Behavior Workshops

Cross-functional sessions that build shared capacity for behavioral systems work.

// 01 Overview

Sessions that build shared capacity, not just shared documents.

Pierce/Co.'s Behavior-Focused Workshops are design sprints and strategy sessions grounded in behavioral systems thinking. They help product, growth, design, and leadership teams rethink how they approach growth — building the shared understanding, language, and capacity that ongoing behavioral systems work requires.

Workshops aren't a standalone discipline at Pierce/Co. They're most valuable as a complement to other engagements — either as a follow-up that helps your team internalize and act on findings from a Behavioral Audit, or as a working layer within a broader Product & Growth Strategy engagement where the team itself needs to rethink how growth gets approached.

// 02 Where this fits

Where this fits with the other services.

Workshops are typically paired with other Pierce/Co. work rather than purchased on their own.

  • Following a Behavioral Audit. When the Behavioral Audit produces findings that span multiple teams — product, growth, marketing, support — a workshop helps the cross-functional group internalize the findings, build a shared vocabulary for talking about them, and align on which changes will get owned by which teams. The audit produces the diagnosis; the workshop helps the team act on it as a unit rather than as silos.
  • Inside a Product & Growth Strategy engagement. When Product & Growth Strategy work surfaces that the team itself needs to rethink how growth gets approached — moving from a campaign-and-experiment model to a behavioral systems model, for example — workshops are the format where that shift happens. The strategy work produces the new approach; the workshop is where the team learns to operate inside it.
  • As standalone training, occasionally. Some teams engage Pierce/Co. for workshops without other engagement, usually when there's strong internal alignment on the need for a different approach to growth but no specific audit or strategy work happening. This is the less common use case, and we'll usually recommend pairing with at least a scoped audit to ground the workshop in your business's actual behavioral signal rather than generic frameworks.
// 03 Formats

Formats we run most often.

Workshops typically run one to three days, depending on the goal and the team size. The formats we run most often:

Audit Activation Workshop 1 day
Following a Behavioral Audit, a focused working session with the cross-functional team that walks through the findings, builds shared interpretation, and assigns ownership of the prioritized changes. The output is alignment, not new analysis.
Growth Rethink Sprint 2–3 days
A working session for product and growth teams that have been running the standard experimentation playbook and want to shift to a behavioral systems approach. Combines framework work, applied exercises against your actual product, and a working plan for how the team will operate going forward.
Cross-Functional Alignment Workshop 1–2 days
For leadership teams where the issue is misalignment between product, growth, design, and marketing. A facilitated session that surfaces where the teams are optimizing for different behaviors, aligns on shared behavioral outcomes, and produces aligned KPIs and a working agreement for ongoing collaboration.
Custom workshop formats Scoped to fit
When the standard formats aren't quite right, we'll design a custom format around the specific behavioral question your team needs to answer. Most commonly this happens when an audit or strategy engagement surfaces a workshop-shaped need that doesn't map cleanly to the standard formats.
// 04 What you get

Shared understanding and aligned KPIs.

Workshops produce shared understanding, aligned KPIs, and team capacity — not shipped artifacts in the same sense as the other engagements. Specifically:

A facilitated working session
designed around your team's specific behavioral question, run on-site or remote.
Pre-workshop preparation
including audit-grounded or strategy-grounded materials so the session starts from your business's actual signal rather than generic frameworks.
A behavioral systems map
of the surfaces or growth model in scope, built collaboratively with the team during the session.
Aligned KPIs and ownership
so the workshop produces a working agreement about what changes, who owns what, and how the team will operate differently going forward.
A short post-workshop synthesis document
that captures the alignment and the working agreement for reference.
// 05 How we work

How the engagement runs.

Workshops are scoped and priced as fixed engagements. We work with you in advance to design the session around your specific goal, then run the workshop on-site or remote depending on what works for your team. Most engagements include a brief pre-session conversation and a post-session synthesis.

When workshops are paired with another Pierce/Co. engagement, the scoping happens as part of the broader engagement. When workshops are standalone, the scoping happens in a 30-minute call before the engagement is confirmed.

// 06 Who this is for

Teams that need shared understanding.

Cross-functional teams that need to operate from shared understanding rather than parallel sets of assumptions. Most common when:

  • A Behavioral Audit has produced findings that span multiple teams and the leadership wants the cross-functional group aligned on action before execution begins
  • A product and growth team is shifting how it approaches growth and needs a working session to internalize the new approach
  • A leadership team has noticed that product, growth, design, and marketing are optimizing for different behaviors and wants to align around shared outcomes
  • A team is preparing to ship a major product or strategic shift and needs to align internally before going to market

This work is less likely to be the right fit if what the team actually needs is more analysis or more strategy rather than shared understanding — workshops can't substitute for diagnostic work that hasn't happened yet.

// 07 Frequently asked questions

Questions we get asked.

Yes, though it's the less common case. Most workshops are paired with other Pierce/Co. work because the workshop is more valuable when grounded in your business's actual behavioral signal rather than generic frameworks. If you're considering a standalone workshop, we'll usually recommend pairing it with at least a scoped audit so the session has something specific to work from.
Yes. Most workshops can be run effectively remote, though on-site is often better for the longer formats (2–3 days) where the working dynamic benefits from being in the same room.
The right size depends on the workshop format. Audit activation workshops work well with 6–12 people across the relevant functions. Growth rethink sprints work well with 4–8 people focused on product and growth. Cross-functional alignment workshops typically include 8–15 leaders across the relevant teams. We'll recommend the right size during scoping.
Not as a standard offering. The workshops draw on the same behavioral systems methodology as Pierce/Co.'s other engagements, and the facilitation depends on deep familiarity with how that methodology applies to specific business situations. Teams that want to build internal capacity for this kind of work usually engage Pierce/Co. for several workshops over time rather than a one-off train-the-trainer engagement.
If you're considering a workshop as part of a broader Behavioral Audit or strategy engagement, mention it during scoping for the primary engagement. For standalone workshop requests, email hello@pierceand.co with a short description of the goal. We respond within two business days.
// 08 Start a conversation

Turn the diagnosis into shared action.

If your team has the diagnosis or the strategy and what's missing is the shared understanding to act on it, the next step is a short scoping conversation.

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