Work
Engagements designed to close the gap between what teams build and how people actually behave.
What a behavioral audit found inside QuickBooks Online
A diagnostic engagement that used buyer psychology to surface why retention had quietly become the most important problem in the business.
Building a behavioral growth playbook for QuickBooks Online
A pattern library, a governance layer, and a set of behavioral directives, designed to be a corrective system, not a catalog.
The thousand-foot gap
I've spent years inside teams that were talented, well-funded, and genuinely committed to building good products. And I kept seeing the same thing happen
The missing architecture
There's a layer between strategy and execution that most teams don't have language for — let alone a practice around.
The science behind behavioral architecture
Psychology has already mapped the patterns of human behavior. The science exists — we just don't build with it.
A new model for strategic decision making
Four weeks. Transparent pricing. Behavior you can track.
Customer behavior, made undeniable.
Built by Pierce/Co. to stop static deliverables.