Product Design
Hands-on behavioral design for the surfaces where the stakes are highest.
Hands-on design for the surfaces where behavior is most concentrated.
Pierce/Co.'s Product & Experience Design engagement applies behavioral systems thinking to specific product surfaces — typically the high-leverage moments where small design decisions produce outsized behavioral consequences. We design flows, interfaces, and interactions that make the desired user behavior the path of least resistance, and make the value of taking that path immediately legible.
This is execution-layer design work, scoped to the surfaces where it matters most. It is most valuable when the strategic direction is already clear — either from a Behavioral Audit, from a Product & Growth Strategy engagement, or from your own internal work — and what you need is senior design execution on a specific surface.
Where this fits with the other services.
For most teams, Product & Experience Design is not the right starting point. It's the execution layer that follows strategic clarity.
If you're not yet clear on which surfaces need the work, start with the Behavioral Audit — it identifies which surfaces are leaking and what's producing it.
If you know the surfaces need redesign but the strategic direction itself is unclear, start with Product & Growth Strategy — it produces the strategy that this engagement would then execute against.
Product & Experience Design is the right starting point when the strategic clarity already exists and what's missing is senior design execution on specific surfaces — and when you'd rather engage a focused outside partner than staff up internally for the work.
Shipped design work, not recommendations.
A Product & Experience Design engagement produces shipped design work — flows, interfaces, and interactions ready for engineering handoff or directly integrated with your existing design and engineering team. Specifically:
Scoped to the highest-stakes surfaces.
Most Product & Experience Design engagements are scoped to a single surface or a tight cluster of related surfaces — onboarding, an activation moment, an upgrade flow, a churn-prevention surface. Engagements typically run four to eight weeks depending on scope and surface complexity.
The work is collaborative with your existing team. We don't replace your design organization; we contribute senior behavioral design capacity on the surfaces where the stakes are highest.
Teams shipping high-stakes surfaces.
Product teams shipping new surfaces or redesigning critical flows where the cost of getting the behavioral design wrong is high. Especially relevant for products with complex onboarding, non-obvious value propositions, or upgrade and monetization flows where small design choices materially affect revenue.
This work is less likely to fit if- The strategic direction for the surface isn't yet clear (start with the audit or strategy engagement instead)
- The work needed is broader than a focused surface engagement (start with strategy)
- You need ongoing design capacity rather than scoped surface work (hire, don't engage)
Questions we get asked.
Senior behavioral design where it counts.
If you have a specific high-stakes product surface where senior behavioral design capacity would make the difference, the next step is a short scoping conversation.
A new model for strategic decision making
Four weeks. Transparent pricing. Behavior you can track.
Customer behavior, made undeniable.
Built by Pierce/Co. to stop static deliverables.